Initial logo concepts shown.
Upon final approval a branding book was created. Above are a few highlights from the book.
Rebrand: Merritt Development Group
Merritt Development Group (MDG) is an established company that wanted to update their existing branding. Unexpected company growth catapult them into the big leagues, their branding needed to catch up. Seeking a sleek, modern look while retaining elements of their original logo resulted in bold branding.